Louis Vuitton names the Blackpink member Lisa as House Ambassador, highlighting Asian influence in fashion
Lisa, the global music sensation and style icon becomes Louis Vuitton’s newest House Ambassador. This reflects the rising influence of Asian superstars in the global market, particularly in fashion, showing how they continue to form trends and broaden the industry’s perspective.
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“Driven and daring” is what the Maison described of Lisa. She attended the Louis Vuitton Women’s F/W24 show in Paris, where her style mirrored the empowering vision of the Maison’s Creative Director, Nicolas Ghesquière. Further, her ambassadorship represents Louis Vuitton’s commitment to embracing diverse cultural influences.
Lisa Gets Loud
As a member of BLACKPINK, Lisa has played a pivotal role in transforming the global music scene. The K-pop group’s rapid ascent to fame has fueled the worldwide appetite for the genre.
Lisa’s success grows by itself, however, as her solo ventures have proven her a multifaceted talent. Her latest single “Rockstar”—released in a collaboration under her new company LLOUD Co. and RCA Records—has achieved success, topping various global charts, thus solidifying her status as a strong artist.
Launched by Lisa earlier this year, LLOUD Co. exists in an effort to create a platform to showcase her overall vision in music and entertainment that pushes boundaries.
Lisa in Your Area
Beyond music, Lisa’s influence extends into acting, with her upcoming role in the hit HBO series “The White Lotus” season 3, which is being filmed in her native Thailand. Her contribution to promoting Thai culture has earned her the honorary Wattanakunathorn Award, or Cultural Ambassador Leader, from the Thailand Cultural Centre.
Ghesquière expressed his excitement about the partnership, saying, “I am very excited to welcome Lisa as a House Ambassador. She has a daring spirit and charisma that I find incredibly compelling. She is as bold and creative with her music as she is with her fashion, and it is a privilege to accompany her on this journey.”
Lisa’s partnership with Louis Vuitton celebrates the shared values of excellence, culture, and craftsmanship. Asian superstars will undoubtedly continue to dominate global markets as these markets welcome the power of cultural exchange and the importance of diversity.
Photos and Featured Image: LOUIS VUITTON
